Isobel Roberts came over for breakfast to La Casa, and she made a great portrait of ourselves (as you know, others picture yourself better than you yourself do).
"Its economy may have less bounce than a flayed tyre, but Spain’s contemporary creative landscape proves to be as varied as its geography. A new wave of industry creatives has sacrificed the old, lumbering agency model in favour of true independence and interactivity..."
It'd been long time since we'd appeared on Shots. It was 2002 and we'd created our awarded "I, Robot" comercial for BMW Serie 7.
Loads of things have changed since then, specially the fact we have our own company and instead of an advertising agency we like to be considered a creative shop. We do ideas. We make them real. We sell them and we share them with the public for them to enjoy. The media is not important. We've created a wine, we've built a time capsule for Barcelona with 3.000 messages in it and recently we've manufactured a vending machine for MUJI. None of this could be considered as advertising.2011 is gonna be a great year.We'll stress our model, and we're sure Shots mag will talk about us many more times.No hurries anyway :-) :-)
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